Dairy Farmers of Washington
With milk alternatives on the rise and environmental concerns growing, the Dairy Farmers of Washington State needed help to increase positive perceptions of dairy farming and improve awareness and purchase intent for our state’s amazing dairy products. I worked with a team over a few years to develop a variety of campaigns for different audience segments. Regardless of target or tactic, we always aimed to educate, entertain, and promote the positives of Washington dairy products.
Retro Game Videos for Gen Z
This campaign, aimed at Gen Z gamers, was a series of videos playing off the popularity of nostalgic arcade games. We developed the videos in horizontal and vertical versions, and concepted the project to include the ability to develop the assets for gamers to play on the website. The videos were promoted on social media and viewed on the site. The hero characters were challenged, but ultimately were able to overcome the obstacles once they “powered up” with milk.
Dairy Farms Helping the Environment?
This social campaign illustrated how dairy farms can work with environmentalists to help both nature and business thrive.
I researched the story options to choose the most compelling pieces and illustrated the panels. Writer Greg Oberst developed the copy.
Story time to show new parents how dairy is sustainable.
Our series of Dairy Tales helped show new parents how dairy farming has changed with the times and has the kind of innovative, environmentally-friendly practices they can feel good about when looking for protein for their young kids.
Watch the video
