Meru Networks called GLG for help launching into a new business category within the WiFi market. I worked with writer Greg Oberst to develop the concept, and to direct the viral video to attract customers. We also tackled the landing site experience and developed a digital campaign to drive traffic.
Watch the launch video.
A newly designed micro-site gave Meru Xpress Cloud its own space to offer value to mid-sized businesses
A full set of targeted display ads got the word out.