Physicians Insurance
Physicians Insurance came to our agency seeking to consolidate its portfolio of brands and build a strong platform for a nation-wide launch.
Our strategic branding team conducted research and advised on a name and brand architecture strategy before we moved into the brand development phase which included brand archetypes & personality, a visual identity system, creation of marketing templates, a new website, and a launch campaign with branded merchandise.
Throughout the process, I led the visual evolution and ensured each deliverable from digital assets for social channels, to printed brochures, to marketing toolkits and templates was executed to perfection.
Overview of the concepts I presented.
We developed a series of logos and brand elements as well as a robust Brand Guide document for internal teams to follow.
Printed materials and marketing templates were delivered for the brand roll out.
The launch of the new website gave Physicians Insurance a platform to showcase the united and refreshed brand.
Customized brand merchandise welcomed members to the new brand and build excitement for the road ahead.
