Hub by CBRE
A BAY AREA REAL ESTATE LEADER DEVELOPS A SUITE SPOT FOR START-UPS
A leader in commercial real estate for enterprise businesses, CBRE wanted to capitalize on the growing market of smaller start-ups in the Bay Area. The company developed a platform that let entrepreneurs control their own search process, and it needed a new brand that would resonate with their values and vision.
CBRE engaged GLG for help developing a name and brand strategy for this new platform. Once the name and groundwork was laid, I stepped in to develop a logo and branding system that would be both approachable and aspirational. My writing partner and I concepted an integrated media campaign to launch the platform and drive entrepreneurs to the new website that put them in control of finding their company’s new suite spot.
The website emphasized ease-of-use to invite hands-on entrepreneurs to dive in and engage.
Two versions of the launch ads were created to A/B test and optimize for driving traffic to the new website.
I designed the brand guide with simple, easy-to-follow directions for the CBRE internal team to pick up and run with additional brand development. A full suite of RGB and CMYK assets accompanied the brand guide for digital and print executions.
A formal basestyles document was designed to hand off to the internal team to maintain standards for the site.
