I enjoyed being part of a small team tasked with reinventing how the company talked about the full “Deal” of working at Microsoft–the pay, the support programs, and the perks it uses to attract and retain the best tech talent.
We developed a distinct color space for each of the program’s four pillars to aid communication.
Once the branding system was developed we rolled out the new identity in multi-channel campaigns including this brochure showcasing benefits for new employees.
Our Wellbeing communications dealt with some serious topics, and our goal was always to reach individual employees 1:1 with empathy and a human touch.
Addition employee-focused campaigns.