Philips Digital Ad
X-RAY POWER
Philips Healthcare group came to us with a unique need for an interactive ad promoting its innovative X-ray system. They wanted to use a new Adobe software program which would use files built in the traditional print medium of InDesign and link to digital assets to create an immersive experience on a digital magazine platform. Nailing this required a quick, deep-dive into the new program and collaboration with our partners, well as some open thinking of how far we could take this. The result, built to match Philips rigid brand standards, successfully exceeded the clients engagement metrics.
Watch the video here: Philips_interactive_ad_480
