First Ascent
EDDIE BAUER RETURNS TO THE SUMMIT
For almost two years, I spent of good deal of my time at Eddie Bauer developing and launching the First Ascent brand, from a simple logo to a complex branding system. I worked with the mountain guides and our brand historian to cultivate our brand story and marketing foundation. I worked with the product team to create on-product graphics, trims and packaging. I worked with the CEO and CMO on creating the brand identity, advertising and multi-channel marketing. And I worked cross-functionally with marketing, retail design, catalog, e-commerce and social media teams to bring a cohesive brand story to life.
Peter Whittaker repeats his uncle’s historic 1963 climb and stands on top of Mt. Everest.
PR Launch Kit
Website, E-commerce and Social Media
Packaging
Ad to promote social media coverage of the Everest expedition.
Adverting
On-product and applied graphics
Retail design, signage, and digital display content
Art direction and production coordination for marketing and expedition blogs.
Vehicle Wrap Design
