The PONCHO logo design was featured on Brand New, the B-Side.
While working with the Garrigan Lyman Group, I had the opportunity to redesign and develop the branding for one of Seattle’s premier arts foundations, PONCHO. I created the logo design, business package and website as well as marketing collateral.
Care Innovations is a healthcare-focused company formed by Intel and GE. I helped create the launch campaign for a new product line called Achieve. The creative included direct mail brochures, advertising and a new website.
This was a concept for Avaya to hook small business partners into a webinar.
The PR communications for the launch of First Ascent included a slip-cover box set with a printed booklet and an interactive experience launched from a custom flash drive.
To rebuild credibility in the performance outerwear market, Eddie Bauer needed a sub-brand with a new identity. This sub-brand would categorize a core selection of mountaineering outerwear and gear. I created the identity and crafted the brand standards guide for photography, copy, type, product packaging, retail environment and the e-commerce site.
It was also important to develop spaces to tell the stories of the brand. From expeditions to the world’s highest peaks, to product testimonials, to getting behind the scenes with the mountain guides, videos and multi-media pieces brought the brand to life in the mountaineering community and for Eddie Bauer’s customers.
First Ascent packaging for a give-away DVD of short expedition films.
A custom invite designed for a press event at the Explorers Club, NYC. The kit included a signed book by Jim Whittaker and a limited edition screened poster. Feedback and attendance was overwhelmingly positive.
A recruiting book done for the Human Resources group at Eddie Bauer inspired and educated.
For a collection of down outerwear inspired by pieces from the Eddie Bauer archive, we dug through catalogs and labels from the original jackets to create an authentic vintage feel.
365 is an integrated collection of performance base layers and outerwear.
We were asked to create an identity for it and give it a brand-like presence in both packaging and in-store signage.
A series of hang tags created to define different collections of back packs for Eddie Bauer.
The K2 consumer brochure for 2006.
K2 Dealer Catalog for 2005
K2 Dealer Catalog 2006
K2 Dealer Catalog 2007
